Inditex group
Research
2015
CHIPPIO – UX/UI DESIGN & GAMIFICATION STRATEGY
Chippio is a startup operating within a large Scandinavian corporate group, combining the agility of a fast-moving company with the resources of an industry leader. Based in Gothenburg, I was responsible for the UX/UI design of the mobile application, where I implemented multiple new features to enhance user engagement and interaction.
- CLIENT Chippio
- YEAR 2021
- CATEGORY PRODUCT DESIGN
- LIVE PROJECT Visit Site
GAMIFICATION STRATEGY & SUCCESSFUL IMPACT
To solidify the company’s presence and encourage user feedback, I introduced a gamification strategy, which resulted in: ● A 114% increase in customer reviews with an average rating of 4.5. ● A 328% growth on Trustpilot achieving a 4.6-star rating.
KEY FUNCTIONALITIES IMPLEMENTED
During my time at Chippio, I developed and implemented key features for the app, including: ● Daily price tracking to keep users informed. ● Real-time electricity pricing for improved cost management. ● Sports app-inspired visualizations to represent energy consumption in an engaging way.
UX/UI DESIGN AND USER TESTING
While my primary role was UX/UI design, I also conducted user testing to validate hypotheses and ensure our solutions were intuitive, data-driven, and impactful. Working in a dynamic, international team, I thrived in an environment that valued innovation, speed, and user-centered design.
CONCEPT
Informing decision-making: Research provides data and evidence to support design decisions. It helps designers make informed choices about layout, color schemes, typography, and other design elements, leading to more effective and user-friendly websites
ROLES IN THIS PROJECT
Product designer, UX Research, Co-Creation & Workshop Facilitation, UX/UI Design
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