Chippio
Product Design
2021
AREA 17
ÁREA 17 is a newly established contemporary art exhibition, designed to be held annually during the summer season. I was commissioned to create a logo that would convey art, design, and elegance.
- CLIENT Las rompedoras
- YEAR 2022
- CATEGORY VISUAL
CUSTOM TYPOGRAPHY INSPIRED BY SCANDINAVIAN AESTHETICS
To create the logo, I developed a custom typeface influenced by Scandinavian design principles. This clean and serene style ensures that the focus remains on the artworks themselves, which are the true stars of the exhibition
COLOR PALETTE AND VERSATILITY
The logo was designed using a rich purple on a white background, symbolizing creativity and sophistication. An alternative version was created with an inverted design, featuring a purple pill shape for different use cases.
DESIGN IMPACT
The final logo successfully reflects the exhibition's core values of contemporary art, minimalist design, and a refined aesthetic, providing a memorable visual identity for ÁREA 17.
ROL IN THIS PROYECT
Art director, visual designer
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